Friday, Feb. 1st is National Go Red Day and there is plenty of reason for you to share in the excitement of the day. If you care about your heart and all that is being done to educate everyone, especially women, that this is one disease that can be overcome, you will wear something RED tomorrow to show your support and that you get it! Read the rest of this entry »
Posts Tagged ‘Macy’s’
Spread the Word….Go Red for Women Campaign Kicks Off Its 10th Anniversary Year with Go Red Day, Feb. 1st!Thursday, January 31st, 2013 by Roz Pactor
Flashback to the 1980s and what were most preppy guys of the time wearing on their footsies…….Sperry Top-Siders, in brown leather only with no socks and worn with shorts and jeans, they were definitely the casual shoe of choice for most guys I knew, when they wanted a “step up” from their sneakers! There were the die-hards that continued with them well into the next decade and beyond but as a rule by the 2000s, this classic brand knew it needed to do some things differently to remain relevant to the modern culture changes for men AND they needed to attract the women. So a transformation began.
They are back now and are having their “high fashion moment” as you can see. This renaissance began in the late 2000s when high profile designers were looking for classic brands to add a playful and even edgy look to the runways. Craig Reingold arrived in 2001 as President to rebuild the brand, making it not only a shoe associated with weekend nautical wear but to an aspirational fashion brand that could be worn year round and went after the gals by greatly expanding their fashion offering and even bringing in its first women’s only designer.
So, it’s happened, Sperry has become a lifestyle brand, featured at Neiman Marcus, Macy’s, Nordstrom and other fine stores, that adapts to the newest trends and styles. Their look is much more modern and appeals to a younger customer (who can’t even relate to the brand of the 1980s) and offers newness and fashion excitement across all generations and genders. They have differentiated themselves by collaborating with other designers while rebuilding and retaining the strengths of their heritage brand through a fresh approach. The end result, a look has been created that appeals to both the “hipsters and the prepsters.”
It was the partnership in 2008 with California-based Band of Outsiders and endorsements such as from Jeffry’s, the hip NYC meat packing-based retailer, that really got them headed in the fashion direction and elevated their stature with the trend-savvy consumers. Since then they have collaborated with other designers, most recently, with the designer collection, Milly, and through the use of different colors, fabrications like they had never attempted before and even the expansion of styling that includes sandals and high heels…..a fashion brand has been born!
According to Sperry President, Reingold, the sky is the limit. Other categories of product such as belts, swimsuits, eye wear, scarves and hosiery are being planned for Spring 2013 and are looking into retail of their own as an option.
To purchase now, it’s fun to visit Neiman’s, Macy’s or Nordstrom, to feast your eyes on the many different fashion choices or all are available online by clicking on the above store’s websites or by clicking on any shoe style here where they are offering free shipping for orders over $100 thru June 19th and 40% off of select styles.
Happy Memorial Day……..on or off the water, Sperry is the fashion-right shoe for you!
To order your favorite Sperry footwear that you see above, click on one or more of the links below!
Known around the world for her red carpet looks and easy glamour, Alberta Ferretti has been tapped by Macy’s to design their newest capsule collection for summer. In the new exclusive collection, Ferretti has designed pieces inspired by the casual chic of Italy’s Amalfi Coast. “The collection I created is fresh and bright, featuring light summer clothing that evokes the spirit of my beautiful country and is at the same time true to my style,” Ferretti says. The line features 30 pieces within the price range of $49 to $119. The pieces are very feminine, bohemian and delicate featuring lots of chiffon, lace, and gorgeous floral details. The vibrant collection will be available at Macy’s and at macys.com today, April 17th, 2012. Read the rest of this entry »
Designer Collaborations galore! Looks like this ever-growing trend of famous designers making limited-edition capsule collections for mass retailers has spilled over into the Spring season, and consumers are loving every second of it. Fresh on the Fashion scene straight from the heart of Fashion city, New York, Doo.Ri Chung has already gotten quite the client list built up, starting with the First Lady herself, Michelle Obama. Read the rest of this entry »
It’s finally happening! Something that I have begged for for years (I’m sure this is not a unique request from me and that many of you have asked for this as well!?) Mini-sized cosmetics are actually being produced for travel in all of the right sizes to get you through security in a breeze. We’ve all begged our sales person at Neiman’s, Saks, Nordstrom maybe, during heavy travel months for small samples of products that we love, particularly in skin care, where the home jar/bottle is just too big to pack! Sometimes they had them but not always and if your trip was on the lengthy side, those samples, which were designed for an application or two had you begging shamelessly for more. That is no longer the case…mini-sized cosmetics have arrived! Read the rest of this entry »
The day is here, Friday, Feb. 4th is National Go Red Day, however, since we here in Houston had an “almost-snow day”, the American Heart Association moved the festivities to celebrate this symbolic day to Tuesday, February 8th at Discovery Green. Read the rest of this entry »
This season of giving means also a season of partying, and we’re here to make sure that you take a few moments from all of this hectic holiday scheduling for YOU, so that you look most your most beautifully glamorous and stylishly on trend. We’ve also added a few of our favorite beauty gift-giving ideas in our bonus section of great beauty buys for gals and guys! Read the rest of this entry »
Tags: Burt’s Bees, CLARISONIC, Cosmetics, Holidays, J.Crew, Kiehl’s, Laura Mercier, Macy’s, Neimans Marcus, Nordstrom, Philosophy, Ralph Lauren, Saks Fifth Ave, Sephora, Sonia Kashuk, Target
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