Gone are the days when watches were just for telling time…after all we now have our iPhones, Blackberrys, tablets…many much hipper and more stylish choices, to tell us  exactly what time it is.  It was precisely for that reason, that the watch business had it’s own recession a few years back. The cool people, were not wearing watches and if they did they were not those same metal or leather strap watches that their parents had worn.  The shout out to the watch designers of the world was simple that Fashion  was needed in watches.  They responded, and a new fashion accessory was born out of function!

First, faces got larger and more interesting, shapes, though mostly round were not limited. There were rectangles, squares and even triangles popping up. Metal overtook leather straps and  color in metals became an option, as did other materials such as rubber, ceramics, resin, etc. Read the rest of this entry »