It all began when two neighbors and gal pals, Gina Cartwright, a jewelry designer, and Jennifer Grisby, a stylist took their joint love of fashion, viral and established a website (www.cakewalkstyleshop.com) that sold their unique one-of-a-kind finds for others to see and purchase. It was when one of the key vendors that they were desiring to purchase, in their relentless pursuit of some of the best contemporary names in the business, insisted that they have a brick and mortar location to sell them, that they ventured into the boutique business. The fashion home they created is a small little jewel of a shop, perched up above Westheimer in the Upper Kirby district on Persa, where they blended just fine with some wonderfully fashionable neighbors.
These ladies have combed the markets and applied their keen awareness of the next big thing, to establish their little corner of the world as a haven for some of the top names in the business. Their well-edited offering includes Superga Italian footwear, difficult to find in Houston, to established contemporary names such as Mother Jeans, Elizabeth and James, Haute Hippie, Halston Heritage, Tibi, Vince and Equipment to name some of their best. It also gives the ladies the opportunity to do what they love to do best, work with each customer to put together outfits that are unique to that individual.
For Gina, it also gives her a place to showcase her own jewelry line, Charmed Circle, a custom jewelry line that has been featured on The Today Show and on Oprah’s List of Favorite Things.
The Chic Sheet visited with these ladies in their tiny European-like boutique which has been opened almost a year now in a way that was unique for us….through a video produced by Leigh Ann, my UH intern that does this on a regular basis for her own YouTube Chanel and on Tumblr as Leigh Ann Says. So take a look and scan through the video below to get their perspective on what they do, why they love doing it and a brief overview of their little haven in the sky.
(If you like this way of viral shopping, let us know in the comments below and we will visit about doing one for you as well!)